Brand Story | Picture
- Picture's Story
- We are snowboarders, skiers, surfers, explorers, adventurers, photographers, videomakers, navigators, artists, activists and environmentalists, who through our passions, are effecting change. Since day one, we have always sought to push one step further to minimize our impact on the environment. We claim our brand values loud and clear: Ride, Protect & Share
- Our products are designed to last you as long as possible. Repairing increases the durability of the product and reduces its impact. The outerwear, layering and backpacks ranges are currently concerned by this program, but Picture doesn’t intend to stop there and wanted to go further and its products always more sustainable.
- Fight climate changeRide, Protect and Share, these three words represent the essence of who we are: a snowboard, ski, surf, and outdoor clothing brand who, while not taking ourselves too seriously, still want to effect change. Fighting climate change through our passions, this is our mission.